marketing | The Worlds of RG Newhouse

Frazzled blonde author in messy bun multitasking at cluttered desk with laptop, black cat, coffee mug, and scattered notes, looking overwhelmed while working late. — *_{When your “writing day” turns into a full-time job juggling social media, newsletters, and that cursed algorithm.}*

These days, writing the book almost feels like the easy part. Typing “The End” isn’t the finish line. It’s the starting gun for a whole new race. Because if you want people to actually read your story instead of letting it collect digital dust, you’re not just an author anymore. You’re a full blown one person marketing department. Congrats! You’re now the writer, publicist, designer, spokesperson, and hype squad. Hope you brought snacks.

Let’s break down what that glorious chaos looks like.

Overwhelmed blonde writer at desk surrounded by flying social media icons, emails, and notifications, symbolizing digital burnout and author marketing pressure. — *_{When your book’s not even out yet but you’ve already lost three hours to hashtags, inbox pings, and dancing TikToks you might have to recreate.}*

You need a website that doesn’t look like it crawled out of a 2010 WordPress graveyard. You need a newsletter, because apparently we’re back in 2003 and emails are trendy again. You need to exist on multiple social platforms because nobody agrees on where readers live anymore. TikTok? Threads? Bluesky? Instagram? X? You better be witty, wise, and worth following everywhere. Oh, and you also need to be a video editor, a graphic designer, a community manager, and someone who replies to comments like you’ve got unlimited spoons and an eternal serotonin supply.

And let’s not forget in person events. I’ve been to a few. Sometimes they’re lively and inspiring. Other times, you see authors behind tables with piles of their books and hopeful eyes, trying to smile while strangers awkwardly avoid eye contact. It’s like high school lunch tables all over again, only with more bookmarks. Even book launches, once glamorous milestones, are now DIY marathons. You’re expected to plan the whole thing yourself: giveaways, digital countdowns, themed merch, launch parties. Maybe even a dancing reel if you’re brave enough.

Confident blonde female author sitting at a book fair table, surrounded by stacks of books and smiling at the bustling crowd around her. — *_{Fake it till you make it? More like smile till your face hurts and hope someone asks about your book before the coffee wears off.}*

Then there’s the dreaded algorithm. A fickle deity who doesn’t care how good your book is or how many nights you cried into your tea over it. It only wants to know: Did you post at peak engagement time while reciting a trending audio and juggling hashtags like a circus act? No? Good luck, sweetheart.

Honestly, it’s a lot. It’s so much. Most of us didn’t get into writing to become online personalities or content creators. We just wanted to tell stories. Not become social media strategists.

So to every author out there showing up anyway, learning one post at a time, facing awkward silences at signings, crafting graphics at midnight, or smiling through the fear—I see you. I admire the hell out of you.

Smiling female writer at her laptop in a cozy, warmly lit room with a sleeping orange cat beside her and a sticky note that says “Be brave.” — *_{This is the goal, right? A quiet moment of joy, a brave heart, and just enough cat hair in the keyboard to prove you’re living the writer’s dream.}*

And when it’s my turn, I hope I can be just as brave. Because up until now, I’ve only put short stories out into the world. The thought of marketing a whole book? Yeah… it scares the absolute hell out of me.

Let’s talk about the not so glamorous side of being an author in the digital age: building your online presence.

A warmly lit writer’s desk at twilight with an open journal, a steaming mug of tea, a flickering candle, colored pencils, and a fluffy cat lounging beside a soft blanket. A peaceful, creative atmosphere near a glowing window. — _{The dream: a cozy desk, a warm drink, and a cat who doesn’t sit on the keyboard. Every author’s happy place. Generated by Midjourney}

You’d think setting up social media would be easy, right? Just pick a profile photo, write a snappy bio, toss in a few links… and poof! You’re branded.

Except… not really.

What photo says “writer” without looking like a stock image?

Is your bio too stiff? Too quirky? Is it weird to mention your cats and tea addiction? And don’t even get me started on banner graphics. Designing those things is a minor existential crisis every time.

Still, this stuff matters. Readers want a glimpse of the person behind the page. A warm corner of the internet that says, Hi, I’m real. I write stories. I’d love for you to join the journey.

So if you’re an author wrestling with Canva layouts at 2 AM or rewriting your Twitter bio for the tenth time today… you’re not alone. I’m right there with you.

A woman sits at a cluttered desk with two computer monitors, both displaying colorful graphics and social media content. An open journal, mugs, pens, sticky notes, and scattered books surround her. Warm lighting and cozy chaos fill the space, capturing the feeling of deep creative work. — _{This girl? This is me in my dreams, back when I was young, optimistic, and still believed I’d pick the perfect author bio photo on the first try. Generated by Midjourney}

A Few Quick Tips to Get You Started:

Use the same profile photo across platforms so readers recognize you instantly.
Keep your bio simple—mention what you write, a little about who you are, and let your personality peek through.
Design one banner in Canva and then resize it using platform specific templates. Saves time and sanity.
Don’t try to do it all at once. Pick one or two platforms you’ll enjoy using and start there.
Pin a post (like your latest release or a short intro) to make your profile welcoming at first glance.

We’ll get it figured out. One awkwardly cropped banner at a time.

Got a favorite trick for picking the perfect profile photo? Share it… I could use the help.